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Egypt FA, Adidas close in on contract extension

Posted on February 15, 2014
Egypt could be sporting Adidas for four more years.

could be sporting Adidas kits for four more years.

The Egyptian Football Association (EFA) is considering an offer from athletic apparel outfitter Adidas to renew ties.

The Egyptian national team has been sporting Adidas kits since 2012, when Puma abruptly cancelled its contract with the EFA following the  infamous Port Said football riot that resulted in at least 79 deaths.

The four-year deal would reportedly be worth 46 million EGP, or about $6.6 million. The Germany-based company was purportedly rebuffed initially, after making a much less lucrative offer. The new contract would run through the next FIFA World Cup qualifying cycle. If Egypt qualifies for the 2018 FIFA World Cup finals, it would then have to decide whether or not to sport Adidas’s trademark three stripes in Russia.

Egypt has had several previous stints with Adidas, most recently in 2004-2005. The Pharaohs also wore Adidas during their last World Cup finals appearance in 1990.


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