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Fit for the Season: FC Basel’s Egyptians feature in new Adidas ad

Salah El-Nenny - Adidas Ad

On the rise Egyptians and featured in Adidas’ new commercial showcasing their new line of RUNNING – and not football – shoes.   

Swiss outfit 1893 featured in a new Adidas advertisement dubbed Fit for the Season. The giant German sports apparel maker is always known for their innovative products and superb campaigns, and this new campaign is no different. Promoting a new line of running shoes – dubbed the Boost – Adidas targeted the Swiss audience by bringing in three of the most famous current names in Swiss sports.

FC Basel – Swiss Super League champions, Swiss pole jumper Marquis Richards and Swiss mid-distance runner Selina Büchel all feature in the new energy Boost ad below. Our very own Mohamed Salah and Mohamed El-Nenny, who are current stars of the Basel team feature heavily in the commercial.

Watch the new Adidas and FC Basel – Fit for the new season with energy BOOST campaign below:

Co-founder of and a Cairo-based journalist with over 5 years of experience in sports journalism. Working previously in international, a Sports Editor of READ Newspaper, doing TV punditry and freelancing in various blogs and publications. He’ll be bringing all this experience to King Fut.



  1. omar mac

    September 28, 2013 at 7:22 PM

    haha what a beast!

  2. Mohamed Hossam

    October 5, 2013 at 4:42 PM

    Amazing ad,I liked the shoes too.

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