E-Ticketing Series: Online Ticketing – Implementable in Egypt?
This is the second installment of the E-Ticketing series, where we will discuss whether Online Ticketing can be materialized in Egypt, without neglecting the ID system mentioned in the maiden component.
In the first article of the series, we outlined the process involved when physically going to purchase tickets for the upcoming inaugural Egyptian Pro League, and whether it is capable of being implemented in Egypt.
Online ticketing is, without a shadow of a doubt, the easiest and quickest way to book tickets.
- Create an account.
- Redirected to another website
- Create another account (General Sale only).
- Choose preferred seating.
- Print Confirmation Letter, or, order for the tickets to get sent to your address.
Note: In Germany and England, physically buying tickets has faded into oblivion. The reason being is the significant amount of season ticket holders. That is why I’ll refer to Italy a lot – Olympic stadiums, shared stadiums, physically buying tickets and violence.
Difference between General Sale and Member pre-emption
Take a look at the two screenshots above. The Premium Members get to choose their seats 2-4 days before the General Sale.
Easy – There are several advantages of Online Booking. Firstly, its a really smooth and understandable procedure. There are no complications and no effort involved. For example, I can stand in line for two or three hours just to secure a ticket; with online ticketing, acquiring a ticket will be much easier. That’ll affect the selling points, as well. The congested, lingering queues will narrow down significantly, as a result of online ticketing.
Attendances – Let us compare the Serie A average attendances with the Bundesliga and Premier League, respectively. The top 10 average attendances in Europe for the 12/13 season consisted of four German sides (Borussia Dortmund, Bayern Munich, Hamburg and Schalke), three English sides (Manchester United, Arsenal and Newcastle United), two Spanish sides (Real Madrid and Barcelona) and one Dutch side (Ajax Amsterdam).
What does this indicate?
The ten sides mentioned above implement online ticketing at its fullest, whilst the Italian sides approach it with negligence. For example, Inter Milan mostly depend on the physical purchasing of tickets.
As we can see, there are no tickets left for Dortmund’s upcoming game against Hannover. If online tickets are implemented to a similar extent, then attendances are bound to rise.
The ID system – In order to purchase a ticket online, you have to create an account. It doesn’t matter if you enter your real name, any name would be fine. How can we implement it if there is no control over online ticketing? Inter Milan may not encourage online booking like city rivals AC Milan, and Juventus, but you can still buy tickets from several websites. For example, I physically purchase a ticket and put it on for sale on a website. Online ticketing may be an easy way out, but how can we control the stands?
Hooliganism may limit potential – The violence klaxon is ringing. Why are Italian sides failing to fill the stands? Football Hooliganism is pretty common here in Egypt, as with the case in Italy. The pyro shows, violent chants and fire crackers make the stadium suitable for teenagers and men. The fans of Roma, Lazio and Napoli are infamous delinquents. Whereas in Germany and England, the fans are passionate and support with vehemence, but there is less hooliganism.
Possible Solution – Limit the number of online ticket websites.
There has to be some sort of control. Only one or two websites should be allowed to sell tickets; when creating the account, one must register with his/her ID number or Rakam el Kawmy to allow the authorities to get a grip with protecting the stands.
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