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OPINION: Egypt deserves a better 2018 World Cup kit design

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What Could’ve Been

Adidas will release the away in March of 2018, just before the . KingFut teamed up with Egyptian graphic-designer Hazem (Twitter: @hazeax), who made some designs of what could’ve worn at the World Cup.

He was not a fan of the kit Adidas released, saying “I’ve tried to incorporate both our culture and a tribute to our national team by incorporating designs such as hieroglyphics into the kits.”

Other Kit Designs:

Egyptian Fan’s Disgruntlement

Fans had different opinions on the kit. Although some appreciated the simplicity of the kit, many  others deemed it boring.

Hazem, who designed some of the kits above, had an interesting opinion. “The kit was something that highlighted what it meant to be Egyptian, both now and in the past.”

He continued, saying: “To see a country like Egypt treated with such a poor template design after 28 years of no World Cup truly hurts.”


Although Egypt doesn’t have nearly the football stature that countries such as Germany possess, Egypt still deserves better from Adidas. Egypt are the most successful footballing nation in Africa, yet Adidas treats them like they are a country who don’t value football.

Had they watched just one match at the Borg El-Arab stadium, they would notice how important football is to Egypt. It might be time for Egypt to have their kits manufactured by another kit maker. Egyptian fans deserve to see their colors made with more creativity than a red template.


Do you agree? Which of the above concept kits would you have liked to have seen Egypt wear?

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  1. Adam

    November 27, 2017 at 4:22 PM

    I have been saying this ever since Puma stopped manufacturing our kits. The desert yellow PUMA kit with the horizontal lines is still one of my favorites, as was the Pharaoh kit at the top right shoulder. It is a shame Puma left since they seem to be one of the few designers (and only major kit designer) to go out on a limb with creative designs, but what we have now is simply unacceptable.

    • Elpharao

      November 29, 2017 at 8:17 PM

      Agree 100%

  2. Elpharao

    November 29, 2017 at 8:17 PM

    I agree with you 100%, Adam. It’s really a shame and Egypt should cancel their cobtract with Adidas. Do you know where I can buy the Puma kit? I miss it really 🙁

  3. Moe

    February 8, 2018 at 4:00 PM

    Egyptian football federation should contact Adidas and ask for a different or specific design or simply cancel the contract and sign with someone else who will incorporate a legendary design because let’s face it the world cup is a legendary event and Egypt is the most epic African team… We are the Pharaohs and anyone who face us is cursed.

    Adidas wants to put us down with the most basic simplest ugliest of kits, to hell with Adidas, we can ask cotonil to do our awesome kits no problem

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