Sela Sport agency suspend activities in Al Ahly, Egypt over Turki Al-Sheikh abuse
Saudi-owned sports marketing agency Sela Sport have officially announced on Wednesday they have pulled all their investments in Al Ahly and Egyptian sports after the offenses directed towards Saudi Sports Authority head Turki Al-Sheikh.
Sela’s declarations came two days later after Al-Sheikh, who owns Egyptian Premier League club Pyramids FC, stated through his club channel that he will withdraw his investments in Egypt and that team players will be sold after he was insulted by Al Ahly fans during the Red Devils CAF Champions League second leg tie against Horoya AC.
“Sela Sport company would like to announce that it has withdrawn all the investments in Al Ahly and Egyptian sports on the light of what was spoken out by some Al Ahly fans towards Turki Al-Sheikh who is considered one of the ِsymbols in Arab sports,” the statement read.
“The company expected a strict stance from Al Ahly board and football officials in the country towards these actions but it was surprised with a state of silence and that there were no actions taken that proves they are against these offenses that do not represent the Egyptian population and do not reflect their morals.”
The sports marketing agency said that they froze all their investments in Al Ahly and Egypt, which amount for 2.28B EGP, and that their decision to be executed immediately.
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