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Sela Sport agency suspend activities in Al Ahly, Egypt over Turki Al-Sheikh abuse

Saudi-owned sports marketing agency have officially announced on Wednesday they have pulled all their investments in Al Ahly and Egyptian sports after the offenses directed towards Saudi Sports Authority head .

Sela’s declarations came two days later after Al-Sheikh, who owns Egyptian Premier League club Pyramids FC, stated through his club channel that he will withdraw his investments in Egypt and that team players will be sold after he was insulted by Al Ahly fans during the Red Devils CAF Champions League second leg tie against Horoya AC.

“Sela Sport company would like to announce that it has withdrawn all the investments in Al Ahly and Egyptian sports on the light of what was spoken out by some Al Ahly fans towards Turki Al-Sheikh who is considered one of the ِsymbols in Arab sports,” the statement read.

“The company expected a strict stance from Al Ahly board and football officials in the country towards these actions but it was surprised with a state of silence and that there were no actions taken that proves they are against these offenses that do not represent the Egyptian population and do not reflect their morals.”

The sports marketing agency said that they froze all their investments in Al Ahly and Egypt, which amount for 2.28B EGP, and that their decision to be executed immediately.

Editor & Social Media contributor for Passionate football fan and a massive AC Milan fan in particular. Marketing graduate



  1. Moi

    September 27, 2018 at 9:18 AM

    Saudi Arabian sports lack professionalism by all accounts. The idea that an investor steps down from running a club because the fans of the rival club insulted him and his club is ludicrous. And the idea that Sela break their sponsorship contracts on these grounds is just as ludicrous. If this is how immature the Saudis are in their sports, they are better just leaving. Hopefully he will never lay a hand on any egyptian sports, ever again. Goodbye Turki, you really won’t be missed.

  2. Ashraf

    September 27, 2018 at 11:55 PM

    This is the best scenario. Egypt gets rid of the offensive arrogant people.

    I. e., leave it before the fans kick you out.

  3. A Proud Egyptian

    September 28, 2018 at 12:00 AM

    Watch out your language. You will never know who is causing the corruption. It could be these investors coming from the Gulf area or even you.

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